Three things held it back.
Look closely at the swashes and how they cross the letters.
The o reads as an e.
Its bar starts inside the counter, so the word reads as “enes”.
Two swashes compete.
The e and the o each carry a flourish. Neither one leads.
The stroke breaks apart.
The line through the o stops and restarts, leaving cut wedges behind.
The fix: one continuous line.
A single hairline enters the o from outside and becomes the tail of the s. Scroll on to see where it leads.
The refined wordmark.
Same spirit, same green. Now it reads as enos, and the gesture leads.